Welcome to Bauer Media's creative response for Asia Miles - iExplore.
These concepts, linked below, have been created by our digital and iPad specialists in response to the requirements outlined in the RFP, and the editorial and technology strategies we have defined as our solution.
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The following concepts are illustrative of our iExplore concept on web and iPad.
- iExplore Website Home - This concept outlines our vision for the iExplore homepage.
- iExplore Website Article - This is an iExplore feature article, represented within the iExplore website.
- iExplore iPad app 'Home' Screen - This is the first 'view' the user could see of Asia Miles iExplore, having launched the app and logged in to their Asia Miles account. Here is the logged out state.
iPad editorial feature samples
We have produced a range of feature samples to explore. The links are to flat, uninteractive PDFs for download and review.
- iExplore sample cover →
- Perfect getaways feature - 'iJourney' →
- High tea feature - 'iJourney' →
- Show places feature - 'iJourney' →
- Underwater encounter - 'iEntertain' →
- See what your Asia Miles can do for you - 'My Miles' →
These samples can be viewed in an interactive format on iPad using our iPad publishing platform, which will be demonstrated to Asia Miles in person.
Asia Miles - iExplore Promotions
We've outlined a range of methods and possibilities of iExplore promotion within Asia Miles own channels, illustrated visually below.
- Asia Miles Home - An example of how the current Asia Miles homepage could promote iExplore.
- iRedeem: Home - This is an example of the iRedeem homepage promoting iExplore.
- iRedeem: Product - This illustrates an iRedeem product page with an iExplore promotion.
- EDM: Account Summary - A proposed iExplore promotion within Asia Miles existing member email communications.
- EDM: Dining - A proposed iExplore promotion within Asia Miles existing dining email communications.
- Asia Miles Facebook promotion of iExplore - Shows how a Facebook post for iExplore could appear on Asia Miles Facebook page.